Video: QR Studs and Duds – Episode 3
Jasper is back with an all-new installment in the QR Studs and Duds video series. Watch as he critiques some real-word utilization of QR codes in Wired and The Economist.
Casey Sees Booth Traffic Spike
Account Execs Candace Popper and Elissa Smith represent the Casey team well at NCMPR 2012
Video: 5 Tips for Social Succes
Business has always been social. It has always been about connecting with partners, prospects, and clients. The rise of new online social tools only makes it easier to stay connected to what’s happening in the world around you. Watch as Jasper goes over his 5 Tips for Social Success.
QR Studs & Duds ep.2
Jasper is back with an all new QR Code best practices video. In this episode, Jasper once again takes a look at the latest edition of Wired Magazine to see who will be the QR Studs, and QR Duds, and why.
What’s New in Google Analytics v5?
If you use Google Analytics and you’ve visited their site lately, you may be in for a surprise. Google has rolled out version 5 of their flagship Analytics product, and they have unceremoniously dumped it into the laps of several Analytics users, including myself. Luckily, it is easy enough to switch back and forth between the new and old versions while you get used the new product. In this episode or our now infamous Analytics series, we’re going to talk about what’s new in version 5, the good, the bad and my first impressions of the new software. Read more
No Respect? Why Print Remains a Force to be Reckoned With
Let’s face it, print has become the Rodney Dangerfield of marketing channels – it gets no respect. Sure, website analytics, Email best-practices, and emerging channels like mobile and social are glitzy and exciting, but are they really better than direct mail? After all, shouldn’t the most important measurement of the success of a marketing channel be based on recipient preference?
According to a recent study by Chief Marketing Magazine, consumers say they like print. While the focus of marketers has been on digital marketing channels, “old school, expensive” printed direct mail has been under the radar getting the job done. According to the study, 6/10 Americans (and 7/10 Canadians) enjoy getting direct mail to learn about new products. This preference toward direct mail spans all industry categories and age groups, including the tech-savvy generation of 18-35 year-olds. Read more
Video: QR Studs & Duds Episode 1
The adoption of QR Codes as a key marketing tool has become more widespread, but using QR codes properly can mean the difference between a successful marketing campaign and marketing campaign that falls flat. Watch as Jasper takes us through 3 Real Life examples (both good and bad).
Understanding Google Analytics (Part 2: Visitors)
Hello again everyone, we’re back with another installment of “Understanding Google Analytics.” This time we’re going to be delving a little deeper into the “Visitors” category. It should come as no surprise that the Visitors category is the largest of the five major categories in Google Analytics, and it’s arguably the most important. The topics we’ll be covering this time are a little more advanced than our previous Analytics article, and if you haven’t read that one yet you can find it here:
Understanding Google Analytics (Part 1: Visitors)
So without further adieu, let’s get into Part 2: Visitors (again, but different). Read more
Thoughts on Thanksgiving
The times were tough. Credit was tight. Food was expensive. Fuel was dear and shipping costs were astronomical. Jobs were scarce and the cost of living was out of sight. Health care was not readily available, and the political climate was in turmoil. The community faced a lengthy series of challenges, from bureaucracy and impatient investors, to internal conflicts and sabotage. They couldn’t sell their homes for what they were worth and the neighborhood was threatened by gangs.
And yet, the Pilgrims were thankful.We’rethankful too; for our families, our friends, our livelihoods and our country. We appreciate our freedom, where right or wrong, we make our own choices. Things aren’t perfect, but we’re proud to be Americans. Most of all we’re thankful for you all, our customers and friends. We wish you a wonderful Thanksgiving holiday.
Understanding Analytics (Part 1: Visitors)
A great buzz word going around the internet these days is analytics. Many of you may already be familiar with the use of analytics, and if you have a web site designed by us then you receive frequent Anlaytic reports. On the other hand, if you are unfamiliar with how to interpret analytics, the following info should provide some useful insight. Read more
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